X5 Retail Group introduces new convenience store concept

X5 Retail Group has introduced a new concept of its Perekrestok Express convenience store format.

The new outlets have a smaller sales area, ranging from 70 to 200 square metres and the product range includes ready meals, convenience food and fresh bakery products. X5 plans to introduce a coffee bar and Wi-Fi in the future. The retailer currently operates four company-owned stores in Moscow but plans to expand the network through franchising.