Wal-Mart Mexico freezes PL prices

Wal Mart de Mexico has announced that 108 of its private label products will have their prices frozen until the end of 2008 in attempt to make life more affordable for Mexican shoppers. "The 108 private label products included in this initiative were carefully selected to help Mexican families can save more on purchases made with greater frequency," said Raul Arguelles, Senior Vice President of Corporate Affairs and Human Resources. The lines include beans, milk, coffee, cereals, flour, juices, pasta, laundry detergent and HBC products which are sold under the Aurrera, Great Value and Equate brands in chains comprising Bodega Aurrera, Wal-Mart Supercenter and Superama.

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