Russia's DIY and Household Congress 2011 to be Produced in Association with EDRA

The fifth international DIY and Household Congress 2011, Russia's leading forum for the DIY industry, will be produced in association with EDRA, the European DIY-Retail Association.

This cooperation helps to open up the fast growing Russian DIY market to European DIY retailers and manufacturers.

The DIY and Household Congress will take place at the Hilton Leningradskaya in Moscow on the 26-27th May 2011 and will bring together the chief executives and industry leaders of Russia's local and international DIY retail chains, the manufacturers and distributors of DIY and home improvement products, and the suppliers to the industry.

“We are delighted to be working with EDRA for our 2011 DIY and Household Congress and feel that our cooperation will help us to raise the quality, yet again, of Russia's premier DIY forum after this year's hugely successful event and bring an even greater international participation to the event,” said Dominic Manley of BBCG.

“EDRA is proud to be associated with the DIY and Household Congress 2011 in Russia. I spoke at and attended the Congress earlier this year and was thoroughly impressed by the quality of the organisation, the standard of the speakers and the delegates and the relevant and insightful program,” remarked John Herbert of EDRA.

BBCG, as part of the agreement, will offer a 20% price reduction to EDRA members wishing to participate as delegates at the 2011 Congress.

EDRA (the European DIY-Retail Association), founded in 2002 by BHB and FMB, the German and French Home Centre Retail Associations, now has 24 members from 20 countries operating in 43 countries and became its own independent association on 1st January 2010.

EDRA operates on behalf of its members, the DIY retailers of Europe, through networking, communication and lobbying. EDRA s most important role is in developing and facilitating unity amongst its members to create a strong voice and representation for the home improvement industry.

www.edra-online.org

BBCG is recognized in Russia and internationally as the leading organiser of B2B events in the retail sector. Established in the 1990s BBCG works closely with the Russian Government, the leading trade associations, the business media and our sponsors and delegates.

BBCG produces conferences that address the key issues affecting businesses in Russia today whilst bringing together the leaders of the retail sectors we address.

www.russianretailbusiness.com

For more information please contact:

Dominic Manley, BBCG Ltd on +44 (0) 207 193 7863 or

manley@b2bcg.ru

John Herbert, EDRA on +49 (0) 221 2587 9588 or

info@edra-online.org