PPR Redcats’ Ellos to launch online shop in Russia

Sweden-based mail order retailer Ellos, which is owned by PPR’s mail order division Redcats, will launch an e-commerce website for the Russian market. According to Redcats Nordic's CEO Eric Dubois, Ellos could offer “something new and exciting that has previously not been available in Russia”. The company could also benefit from experiences gained by La Redoute, another Redcats banner , from its Russian operations. Ellos will also co-operate with La Redoute in warehouse and packaging activities.

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