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Pharmacy Chain 36.6 reportedly looking at discount format
Russia-based Pharmacy Chain 36.6 plans to convert half of its stores to a discount-orientated format in order to increase customer traffic by 30%, according to experts quoted by Retail.ru. In the first half of 2012, outlets in low-income regions will reportedly be remodelled to the banner ‘Pharmacy Warehouse’. The product assortment will remain the same but the prices of 60% of items are said to be reduced.
Интервью

Компания добилась роста LFL-трафика в гипермаркеты на 1,8% в результате трансформации бизнес-процессов, ценообразования и ассортимента.