Pharmacy Chain 36.6 expands private label cosmetics

Russia-based Pharmacy Chain 36.6 plans to expand its Natura and Naturage cosmetics brands. The company hopes to cash in on the growing popularity of private label brands in the economic downturn. The Express Care line of new face masks will be launched in March 2009 and is marketed under the tag line “5 minutes for myself”. The Natura and Naturage ranges currently consist of more than 30 items, including shampoos, face cream and toothpaste.

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