M.Video to open more MegaFon shop-in-shops

Russia-based M.Video has announced the expansion of its pilot partnership with mobile operator MegaFon. The two companies have signed a three-year deal, under which M.Video will open more MegaFon shop-in-shops in its outlets. The value of the deal was not disclosed. MegaFon shop-in-shops already operate in 10 M.Video stores in Moscow and St Petersburg. Under the terms of the new deal M.Video will install such shop-in-shops in another 159 outlets across Russia.

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