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Carrefour appoints new marketing director
Patrick Rouvillois has been appointed as marketing director of the Carrefour group. His main tasks will be the development of the Carrefour brand as well as the optimisation of the commercial, marketing and internet proposals of the group. He will report directly to José Luis Durán, still CEO of Carrefour until the end of the year. Juan Cubillo, who was in charge of the food marketing for the group, has now moved to Carrefour-owned Dia in Spain, where he will be responsible for the Dia group partnership.
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